Soft opt-in for registered users – what does the Inteligo Media judgment really say, and why is Hungary in default?
On 13 November 2025, the Court of Justice of the European Union delivered its long-awaited judgment in the Inteligo Media case (C-654/23), providing important guidance on the lawfulness of email marketing under the ePrivacy Directive. The decision is of particular significance for businesses operating registration-based or freemium business models that send regular email communications to their existing users.